Over the past few years, the use of gesture recognition games has turned out to be quite a popular choice for marketing execs. These games have a PHYGITAL (Physical + Digital) approach which makes it interesting for the audience to connect more with the brand. It is majorly used to engage the audience and for sampling purposes.
You can also add an automated vending machine which can either drop a free sample for the audience or gratify them with a free gift/voucher for providing their data.
To initiate the motion gesture-based interactive game all you need is a Plasma TV and Kinnect Sensor. The games are available in the stock market or can be developed by a local tech vendor.
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